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Earthly empires
Posted by Ian Wylie on 24 May 2005
There's a mind-boggling feature in this week's Business Week magazine on 'evangelical entrepreneurs' in the US who "borrow tools ranging from niche marketing to MBA hiring to lift their share of churchgoers". Sunday schools that look like Disney World. Church cafes with the appeal of Starbucks. The writer interviews Bill Hybels at Willow Creek Community Church which has a $48 million budget and $143 million in assets. Click here to read the writer's conclusions.